In December Qualcomm officially announced to support Smartphones with 8GB RAM with their newest Snapdragon 830 (MSM8998) chipset. Around the same time Microsoft officially announced, that Windows 10 Mobile will also support the Snapdragon 830 Chipset for their newest smartphones. Microsoft did not promote their last phones, the Lumia 950 and 950XL very heavily. In fact Microsoft Smartphones and Windows Mobiles in general had a very hard last year in terms of sales.
If Microsoft wants to turn the tides, their only real chance might be the introduction of a Surface phone 2016, ideally with 8GB RAM and a Snapdragon 830. According to newest reports, Microsoft might launch up to 3 versions of the Surface Phone in 2016. One Surface High Spec one with 8GB RAM, one entry level and one mid-level phone. If we could suggest a Pricing Strategy, we would love for Microsoft to follow the routes of the early Google Nexus Phones for their Surface phones.
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